From Strategy to Slate:
Enrollment Marketing Solutions for Higher Ed

From early interest through enrollment, I help you shape what students hear, when they hear it, and why it matters. Whether you need a full email series or a better plan for what goes out and when, I bring listening, strategy and storytelling together to support every stage of the journey.

We partner with department chairs and academic leaders to attract more of the right students to their programs. From recruiting graduate students to increasing awareness, we provide strategic guidance on messaging, outreach, and funnel design, so your team isn’t guessing how to grow.

​I help teams build and launch inside Slate — from emails, forms, and rules to segmented flows (content blocks, translation codes) and basic custom portals. Whether you need a one-off build or long-term campaign, I’ll help you get your Deliver live and working.

We can help you gather valuable feedback and insights from your target audience via carefully crafted surveys. You will gain a deep understanding of your audiences' experiences, preferences, and needs, leading to insights that can enhancing their experience and prioritize areas for improvement.

Need more than a project, but less than a full-time hire? I embed alongside your team to offer leadership, structure, feedback, and capacity. Whether we’re mapping strategy, reviewing campaigns, or building team confidence, I help you move forward without burning out.

Parents aren’t just influencers — they’re decision-makers. They're driving the car, literally and figuratively. I help you create communication that’s clear, empathetic, and designed specifically for what families need to feel confident and supported throughout the process.

Need copy? I’ve written thousands of emails (and counting). I’ll help you develop messaging that sounds like you, speaks to your audience, and actually works. From app nudges and campus visit follow-ups to SMS flows and audience segmentation, I’ll help you say the right things in the right way.

Your campus visit is your greatest asset. Let me help you maximize it to the fullest! I assess your visit communication from the lens of a prospective family, from invites and emails to the in-person experience, including wayfinding, welcome, and more. 

Higher ed is flooded with data, templates, and tech, but what admissions teams really need is the ability to think and act strategically. Our hands-on workshops are designed to help teams interpret data, plan smarter campaigns, write more compelling messages, and adapt when things don’t go as planned.